How To Cope Better When Crappy Stuff Happens

     Sometimes stuff happens that we don't expect.

And it happened on two occasions over the weekend:

Occasion #1: The Australian Rules Grand Final

Who would have expected a draw? An amazing result which was unexpected and some people were extremely upset about.

I mean... coming back the next week to play another grand final after all that build up. That must be tough.

But think about the logistics of it for the AFL: they have to organise everything all over again very, very fast.

Interestingly enough, I was listening to the CEO of the AFL on an interview last night and he was saying they have backup plans every year for this happening.

And within half an hour they had that back-up process in action so they could handle ticket sales, logistics, etc.

Occasion #2: The Sydney Airport Hardware Failure

Virgin Blue had some of their ticketing hardware go down and it sent the airport into turmoil.

It was unexpected. It was unfortunate. But things happen.

Now I was listening to the radio this morning and was hearing a guy from Virgin talk about how they managed it...

They paid for meals for those who were left stranded. They paid for accommodation for those stranded away from home. They gave complimentary tickets to people who couldn't fly for a certain period of time.

And they did the best with the situation while sorting out the hardware issue which has now been fixed.

My point is this: unexpected stuff happens. But are you prepared for it?

Is your computer backed up?

Do you have a large client who - if they disappeared - would cripple your business? What would you do if you lost them?

And most importantly, do you have multiple marketing methods rather than just relying on google adwords, phone directory advertising or one specific type of marketing.

Take the time today to create a back-up plan. You might like to start by mastering over a dozen different types of getting more customers at

Remember, you could get google slapped... the government could start charging for emails... ban telemarketing or faxing... at ANYTIME.

So make sure you have a back-up plan in place to respond to such a disaster.

Article Source :

Scott Bywater is a successful direct response copywriter . Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at

Posted on 2010-09-29, By: *

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Note: The content of this article solely conveys the opinion of its author.

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