How Can a Restaurant Business Establish An Online Reputation?

     Attempting to manage what’s being said about your restaurant in this ever-growing world of online review sites might seem like a job better suited for your clone.

As a restaurateur, you know the power a good online review can have on your business. Unfortunately you also probably know the power a bad review can have. But who has time to check each site daily, looking for reviews and responding to customers when it counts the most? But alas, technology hasn’t caught up to make such dreams come true.

No more wondering what people say about you online! Monitoring what is being said and control what is being seen is more important then ever!
In this article we are going to provide some of the most effective online reputation management tips to help you use the search results to grow and protect your business.

What is Online Reputation Management?

The easiest way to explain online reputation management (ORM) is to show you. Go to Google, do a search for your name, your company’s name or your product’s name and take note of what shows up in the search results.

•Do you see something negative?
•Do you only see a couple, or no, results for a website or blog that you control?

If you answered ‘yes’ to either of these questions, then you have some work to do – specifically some online reputation management work.

Online reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.Most of reputation management is focused on pushing down negative search results.Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

How can a business establish an online reputation?

Build a strong and loyal customer base- Developing a loyal customer base that speaks about your brand in a positive manner on the internet is crucial for building your online network and image.

Have a blog – By having a blog that is regularly updated with articles that cover everything from what your company is doing (PR) to how you use systems or even observances about the markets or products helps in establishing you as an expert. The key here is that articles need to be regular – at least twice a week – and relevant to the reader.

Gain some publicity – You aren’t going to establish a reputation by doing nothing. You’re going to have to work on it, get out there and write articles for other blogs, do some Web advertising and promote your company as much as you can.

Get a social media presence. Strengthen your word of mouth marketing with an interesting, interactive social media presence. This gives you the ability to engage your customers 365 days as year, represent your brand and enlist customers to share their stories. That’s priceless.

Monitor your traffic. Most online review and social media sites provide businesses with information about the traffic they’re getting and how consumers are engaging with their business page. Once a month, it’s a good idea to review how your business’s profile is performing. Take a look at the number of user views you’ve received, clicks to your website, and so forth and fill in any gaps to increase the likelihood of converting those viewing your business page into an actual customer.

So, why do you need to create, monitor, and engage through an online presence? It’s simple, if you don’t control your reputation, someone else will.

Article Source :

Jonathan Munsell has been a business consultant, professional speaker and coach for many years. Jonathan owns and operates multiple businesses both online and brick and mortar. His background makes him often sought out to build growth strategies for restaurants and small business alike.Jonathan works hand in hand with Restaurant Owners to help them improve their Sales, Profits and Quality of life! For More Hard Hitting Restaurant information go to:

Posted on 2014-01-31, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author.

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